A large chunk of my income comes from being a private language tutor. One day I will tell you in a lot more detail what that’s like, but here is just one pointer on asking a fair price for your services.

FACT: Anyone who’s ever tried to get my lessons at a discount has turned out to be a lousy student. Their heart wasn’t it. They always had some excuse as to why they had no time to study. They skipped classes. After a few of those I developed a strict rule: no discounts.

Whenever they want me cheap, they just don’t want it. They take you for a joke and are not serious students. No matter how much they promise they will apply themselves if you accept them.

Fact: most people in the western world can up with the money to pay for what they really want. People spend. They have no problem blowing 40 euro on dinner, but can’t find 25 euro for a 60 minute lesson? 30 of which will totally give them the basics of a new language. Come on.

Another reason not to grant any discounts is that you don’t want to ruin your market. Plus it’s just not fair to the students who do pay the full price.

And last but not least: let me tell you, it’s a shitty feeling to do your utmost to deliver a high quality service for dumping prices.

We live in a world where smooth talking sell-outs like mr. Obama have made millions, basically with bullshit stories with very little real substance.

You should NOT feel guilty about asking a fair price for your service or product.

You owe it to yourself, your family, friends and the things you care about.

And it’s also a great feeling to be able to pay other people a fair price for what they have to offer. You won’t be able to do that if you sell yourself short.