Meet the Russian women studying to be golddiggers.

“Business theory teaches us one important lesson,” says the instructress. “Always thoroughly research the desires of the consumer. Apply this principle when you search for a rich man. On a first date there’s one key rule: never talk about yourself. Listen to him. Find him fascinating. Find out his desires. Study his hobbies; then change yourself accordingly.”

Gold Digger Academy. A pool of serious blonde girls taking careful notes. Finding a sugar daddy is a craft, a profession. The academy has faux-marble halls, long mirrors, and gold-color-painted details. Next door is a spa and beauty salon. You go for your gold-digger lessons, then you go get waxed and tanned. The teacher is a forty-something redhead with a psychology degree, an MBA, and a shrill smile, her voice high and prim, a Miss Jean Brodie in short skirts: “Never wear jewelry on a first date, the man should think you’re poor. Make him want to buy you jewelry. Arrive in a broken-down car: make him want to buy you a smarter one.”

The students take notes in neat writing. They have paid a thousand dollars for each week of the course.

“There are dozens of such “academies” in Moscow and St. Petersburg, with names such as “Geisha School” or “How to Be a Real Woman.”

“Go to an expensive area of town,” continues the instructress. “Stand with a map and pretend you are lost. A wealthy man might approach to help.”

“I want a man who can stand strong on [his] own two feet. Who will make me feel as safe as behind a wall of stone,” says Oliona, a recent graduate, employing the parallel language of the gold digger (what she means is she wants a man with money).”

Excerpt From: Pomerantsev, Peter. “Nothing Is True and Everything Is Possible: The Surreal Heart of the New Russia.” Perseus Books, LLC, 2014. iBooks.

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